Pismo Beach Surf Shop

470 Price Street, Pismo Beach, CA

Hours

Open daily 9 a.m. - 5 p.m.

Cost

Kayak Tours: $99.99 per person.
Group Surf Lessons: $99.99 per person,
Private Surf Lessons: $150.00.
Equipment Rentals: Prices vary, with surfboards available for $25.00 for half or full day, wetsuits at $20.00 per day, and SUP rentals at $25.00 per hour (three-hour minimum).

Prices are subject to change. Please check their website for updates.

805-773-2089

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About

When you're ready to explore the surf, trails, and roads around Pismo Beach, visit Pismo Beach Surf Shop!

This iconic shop looks like a byproduct of the '60s. Vintage license plates, surfboards, and oddities are around the store and on the facade. The store is Ralph "Boots" Miller's legacy and reflects Ralph's passion and spirit for surfing. Today, Bill Bookout and his team continue this devotion, making Pismo Beach Surf Shop a beacon for surfers and ocean adventurers.

But it's more than a shop for surfers. Inside is a treasure trove of gear and products related to water sports like kayaking, scuba diving, and stand-up paddle boarding (SUP.) For land lovers, they also cater to cyclists with e-bike and cruiser rentals. There's a bike for every age and ability, perfect for cruising the beach or exploring the trails at Pismo Preserve.

Adding to its allure is the shop's commitment to preserving surfing heritage. Vintage surfboards line the walls, each with its own story of the waves they've conquered and the surfers who've ridden them. These relics symbolize the shop's deep respect for the sport's history and evolution over the decades.

When looking for surfing rentals, lessons, or kayaking tours, visit Pismo Beach Surf Shop!

Pismo Beach Surf Shop: Fun Facts & Cool Features

Even if you don't plan to get in the ocean or cruise the beaches, you owe it to yourself to swing by the Pismo Beach Surf Shop to check out the memorabilia. The shop and grounds are a museum of all things related to surfing, the ocean, and California Dreaming!

One of the most talked-about adventures offered by the shop is its guided kayak tours. These immersive experiences take adventurers through mesmerizing caves and up close to the abundant sea life of the Central Coast. The guides pepper the tour with fascinating tidbits of history and insights into the local marine environment. You'll not only have an exhilarating adventure but also learn a thing or two.

A cool aspect of the shop is its reputation for community service and environmental stewardship. Pismo Beach Surf Shop regularly helps with beach clean-ups and ocean conservation efforts. This ensures that surfing and beach life are sustainable for generations to come.

With its proximity to some of Pismo Beach's best restaurants, combining a surf lesson, bike ride, or kayak tour with a meal is easy. Celebrate riding your first wave at Vista Steak and Seafood, or raise a glass to celebrate a successful kayak fishing tour at Ember Restaurant.

Whether riding the waves, cruising on a bike, or enjoying an SUP, Pismo Beach Surf Shop is your one-stop for all your Pismo Beach adventures.

Getting There

Here are directions to Pismo Beach Surf Shop from Avila Beach:

Head northeast on Avila Beach Dr toward 1st St.
Drive for approximately 4.4 miles.
Merge onto US-101 S via the ramp to Santa Maria.
Stay on US-101 S for about 4.5 miles.
Take exit 191B for Price St toward Pismo Beach.
Continue on Price St.
Turn right onto Pomeroy Ave.
Address: 470 Price St, Pismo Beach, CA 93449

Local Tips

Check out their shop for gifts and souvenirs.
Dress warmly, as the ocean can be colder than expected, even in sunny weather.
If you're renting a kayak, be prepared for the physical task of transporting it.
Carrying gear and kayaks is part of the experience; embrace the challenge.
Look out for special deals or packages, especially during off-peak times.

Location

470 Price Street, Pismo Beach, CA

Frequently Asked Questions

If someone only had one day in Avila Beach, what should be on the itinerary?

Avila Beach is a small seaside town with a big-time charm that’s hard to condense into one day. But if we had to choose, our perfect day would start with breakfast and coffee at Fat Cat’s Cafe on Harford Pier. With classic breakfast food anyone would enjoy and located right next to the pier, it’s easy to walk off that delicious meal while enjoying the morning coastal air and listening to the sounds of the Pacific Ocean waves. You might even catch a glimpse of the local herd of sea lions. Being outside is a must, whether it’s walking the beach or taking a hike through the hills. Bob Jones Trail is highly recommended for people a leisurely biking/walking trail that goes from the land to the sea and can be accessed right from Downtown Avila.

After breakfast, take a drive down the famous Highway 1- a great way to experience the rich biodiversity of the central coast. Explore other nearby coastal towns like Morro Bay and Cayucos, each with its own unique charm.

However, the main thing to do in Avila Beach is relax. Spend time on the incredible beaches, get your toes in the sand, and enjoy the serene environment. Don’t miss the chance to shop the boutiques, go wine tasting, or dine at the ocean-side restaurants.

To wrap up the day, Mr. Rick’s offers a lively scene with great drinks and live music. One of the most popular places in Downtown Avila, hangout out with the locals and get a feel for what life is like in Avila.

What are the top 3 restaurants I should visit in Pismo Beach?

While exploring the culinary delights of Pismo Beach and its surroundings, there are three top-tier restaurants you simply must visit. Each offers a unique dining experience that’s a testament to the area’s rich gastronomic culture.

First up, venture a little south to Arroyo Grande to visit Ember, renowned for its commitment to seasonal fare and artisanal wood-fired cooking techniques. The atmosphere is cozy and inviting, perfectly complementing a menu that’s both innovative and comforting. Each dish reflects the chef’s passion for farm-to-table philosophy and the rich agricultural bounty of California’s Central Coast.

Next, Nate’s on Marsh in San Luis Obispo is a gem that locals and visitors alike adore. This eatery prides itself on a creative menu that pairs classic comfort food with a modern twist. The ambiance combines casual elegance with a touch of historical charm, set within the vibrant downtown scene of San Luis Obispo, making it a delightful culinary stop.

Lastly, Ox + Anchor in San Luis Obispo is a modern take on the classic steakhouse, serving up prime cuts of meat alongside fresh, locally-sourced seafood. The chic and sophisticated decor sets the stage for an upscale dining experience. The wine list is as impressive as the menu, featuring local Central Coast vineyards and beyond, ensuring the perfect pairing for your meal.

Each of these restaurants is a destination in itself, promising not just a meal, but a memorable dining experience that captures the spirit of the region.

What are the biggest events in Pismo & Avila Beach area?

When vacationing in Pismo Beach, CA, there are two main events that are absolute must-sees, each offering a unique slice of what makes this coastal city so special. The first is the Monarch Butterfly Arrival, a natural spectacle that takes place from late October through February. During these months, Pismo Beach becomes a temporary home to thousands of vibrant Monarch butterflies. The sight of these delicate creatures fluttering en masse is truly mesmerizing and one of nature’s most beautiful displays. Visitors from all over gather at the Monarch Butterfly Grove to witness this annual migration, which has become a beloved and awe-inspiring sight in the community.

Another event steeped in local tradition is the Pismo Beach Clam Festival, a hallmark event since 1946. This festival is a celebration of the city’s clamming legacy, inviting locals and visitors to enjoy a weekend full of festivities. With a parade, live music, food vendors, and a clam chowder cook-off, it encapsulates the heartwarming community spirit and the gastronomic heritage of Pismo Beach. The Clam Festival not only pays homage to the city’s past but also offers a delightful experience for all ages, making it an unmissable event for anyone visiting Pismo Beach.