Asi Restaurant & Beach Club

Calle 14 Nte., Col. Gonzalo Guerrero, Playa del Carmen, Q.R.

Hours

Open daily 7 a.m. - 7 p.m.

About

When you vacation in Playa del Carmen, one of the area's top eateries can be found right on the beach. Asi Restaurant & Beach Club combines beachside dining, top-notch fare, and service with laid-back elegance.

Asi is a short walk from Quinta Avenida, which means you'll be dining toes in the sand in no time! The setting is ideal for casual or family meals and a romantic rendezvous beneath the stars. Add the "diners only" private beach, and you could hang out here all day!

The menu weaves international dishes and local seafood into mouth-watering wonders. With highlights like fresh, zesty ceviche or grilled octopus, it's easy to see why foodies rave about this spot. Combine with their vibrant tropical cocktails, like the beloved passion fruit daiquiri, for a dining experience that's as indulgent as it is relaxed.

A perk of visiting is that it serves breakfast at 7:00 AM, enabling early birds to fuel before shopping on Quinta Avenida. Should you plan a visit to San Miguel de Cozumel, a hearty breakfast awaits before boarding the Ultramar Ferry.

At the heart of this locally-owned restaurant is the dedication to three principles found on its website: 

  • A = For delicious, healthy, fresh food.

  • S = For heartfelt service and creating unforgettable memories.

  • I = For fresh, Instagrammable, inspired, wholesome ingredients.

This isn't just a trite social media mantra but a belief, passion, and lifestyle you'll appreciate when dining.

So, put on your flip-flops and head to one of the area's top restaurants, steps from your Playa Del Carmen vacation rental.

Vibe

The restaurant is tucked beneath and affiliated with El Taj condos. You can reach the Asi by passing through the hotel's lobby or walking around the building to an obscure spot near the ocean. Either way, your steps from what they describe as "Sandy toes & Salty Kisses."

The small indoor dining area has coastal chic decor with rustic wooden pieces, woven accents, and subtle earthy tones.

The premiere dining spot is oceanside on the covered wooden deck or umbrella-covered tables dotting the sand. No matter where you dine, you'll have an unencumbered view of the Caribbean and fishing boats dotting the beach.

The private beach and lounge chairs available to guests add to the allure. While there is so much to see and do in the area, like the Museo Frida Kahlo, these amenities may entice you to chill out all day at Asi.

The ambiance is unmistakably Playa del Carmen, blending natural beauty with tasteful design. From sunrise to sunset, the vibe is relaxed, the service friendly, and the mood pulses with Caribbean hospitality.

Asi Restaurant & Beach Club: Menu & Drinks

With breakfast, lunch, and dinner menus, we can't possibly list all the favorites. Instead, here are samples of what you can expect.

The breakfast menu reads like an international who's who of classics. From Mexican staples like the Tamal Montado with chicken, red chile sauce, two eggs, and avocado, to NY bagels and California classics, there's something for every palate. 

Come lunchtime or dinner, the ceviche is a winner. This Peruvian wonder showcases fresh seafood in lime juice and local spices.

Most impressive is the variety of options. You'll find salads, pizzas, burgers, and pasta. But its claim to fame is the off-the-boat-fresh seafood. Whether you choose the catch of the day, the lobster and shrimp dishes, or the succulent octopus specials, your palate is in for a taste sensation.

The drink menu earns just as much praise. Celebrate a day snorkeling at Yal-Ku Cenote with the Jalapeño Margarita. This refreshing cocktail has lime juice, agave, tequila blanco, orange liquor, fresh jalapeño, and pineapple bites. Plenty of non-alcoholic beverages abound, ranging from various lemonades and juices to soft drinks.

Sure, Asi Restaurant & Beach Club is steps from your vacation rental, but it's also one of Playa del Carmen's best-kept secrets. Visit and discover why it's a popular hot spot.

Local Tips

  • Reserve beachfront seating to enjoy the ocean while dining.
  • Menu prices are in pesos and include VAT (16%.)
  • Pricing does not include gratuity, so budget accordingly.
  • Check their social media for specials and events.
  • The

Location

Calle 14 Nte., Col. Gonzalo Guerrero, Playa del Carmen, Q.R.

Frequently Asked Questions

The Cancun International Airport (CUN) is the closest international airport to Playa del Carmen, at about an hour away. The Cancun airport serves major international airlines from across the world, making it one of the most accessible options for flying to the Yucatan. From Cancun, travelers need to take a transfer to Playa del Carmen, generally via a pre-booked shuttle, ride share, or the most popular and economic ADO Bus service directly from the airport.

In addition, the Tulum International Airport (TQO), in operation since March, 2024, is 2 hours from Playa del Carmen. There are more than 10 domestic and international flight currently flying to Tulum, with direct flights from more than 15 cities.

Most activities in Playa del Carmen revolve around the area’s gorgeous beaches and aqua blue waters, where fishing, diving and snorkeling are excellent year-round. Playa also plays host to several international events, including the Riviera Maya Jazz Festival and Carnival. If you’re interested in local nightlife, there are many trendy rooftop clubs where you can dance all night and party in style. Enjoy your time in Playa with this list of things to do:

  • Shop, wine, dine and people watch on La Quinta Avenida
  • Visit the ruins and unspoiled beaches of Tulum
  • Enjoy a variety of water sports on Playacar beach
  • Swim, snorkel or dive in the deep blue Cenotes (natural sinkholes)
  • Snorkel with sea turtles in Akumal Bay
  • Revel in the wild stage shows at Coco Bongo nightclub
  • Take a boat trip to Cozumel Island
  • Zip-lining, swimming and cave diving at XPlor Adventure Park
  • Explore the beautiful caves of Rio Secreto
  • Go cave or wreck diving
  • Take a romantic sunset sail aboard a luxury catamaran

Yes! The expansive shoreline stretching along Playa del Carmen offers several family-friendly spots along over two miles of soft sandy beaches. Top beaches include the quieter Punta Esmeralda on the northeast end of town, as well as the more lively Playa Mamitas, and the main beach just blocks from the popular la Quinta shopping area. There are numerous access points to the central beach.

Calle 10 Beach

Revel in the beauty of the Caribbean’s stunning turquoise waters at Calle 10 Beach – another hot spot for sun lovers. This enticing stretch of shoreline is perhaps most famous for its abundance of trendy beach clubs — chic venues where you can enjoy live music while sipping on a frosty drink. Zenzi, El Pirata and Lido are among the area’s favored places to hang out. With most visitors patronizing the clubs, the rest of the beach is practically empty, so if you crave a quiet day by the surf, Calle 10 is an excellent option.

Mamita’s Beach

Mamita’s is arguably the liveliest of all Playa del Carmen beaches, drawing a younger crowd of party-loving 20-somethings. This beautiful, wide beach is the site of the annual BPM music festival and features two popular beach clubs that serve up delicious food, drinks and entertainment from the world’s top DJs. If you’re interested in watersports, this is the place to be. You’ll find Jet Ski and banana boats for rent, and there are parasailing and catamaran tours on offer.

Mexico’s Mayan Riviera is one of the most visited parts of the country, welcoming millions of visitors each year. As a top tourist destination, local safety measures help ensure peace of mind for travelers while enjoying the area’s beaches and historic sites. In general, visitors to Playa del Carmen are encouraged to exercise caution while traveling, and stick to well-lit areas after the sun has gone down.

Seaweed (sargassum) is a natural occurrence and tends to peak on some of the beaches in the Playa del Carmen area during the summer months. Since the arrival of seaweed is unpredictable, this can happen as early as April or extend through August. Seaweed is generally cleaned off the beaches quickly, while some beaches may have more seaweed than others. It’s also worth noting that not every beach gets seaweed.

Winter is the peak season in Playa del Carmen, with great weather and clearer beaches (from seaweed), and more people. Travelers can expect hot and humid weather along the Mayan Riviera during the summer, with July being the warmest. Similarly, the rainy season on the Yucatan peninsula generally extends from June thru early October, with frequent though brief showers. Summer months are less crowded, though visitors can expect more seaweed on area beaches.

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